{"id":15875,"date":"2025-04-20T19:09:50","date_gmt":"2025-04-20T22:09:50","guid":{"rendered":"https:\/\/mcamb.eng.br\/blog\/?p=15875"},"modified":"2026-04-20T14:10:07","modified_gmt":"2026-04-20T17:10:07","slug":"hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi","status":"publish","type":"post","link":"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/","title":{"rendered":"Hodnocen\u00ed online platforem: D\u016fle\u017eitost d\u016fv\u011bry a transparentnosti v digit\u00e1ln\u00edm n\u00e1kupn\u00edm prost\u0159ed\u00ed"},"content":{"rendered":"
\n

\u00davod: Rostouc\u00ed v\u00fdznam recenz\u00ed a hodnocen\u00ed v digit\u00e1ln\u00ed \u00e9\u0159e<\/h2>\n

\nV dne\u0161n\u00ed dob\u011b, kdy se st\u00e1le v\u00edce spot\u0159ebitel\u016f obrac\u00ed na internetov\u00e9 platformy p\u0159i hled\u00e1n\u00ed produkt\u016f a slu\u017eeb, je d\u016fv\u011bra k online zdroj\u016fm kl\u00ed\u010dov\u00e1. Podobn\u011b jako tradi\u010dn\u00ed recenze v kamenn\u00fdch obchodech, i digit\u00e1ln\u00ed hodnocen\u00ed formuj\u00ed rozhodovac\u00ed procesy a ovliv\u0148uj\u00ed reputaci firem. V tomto kontextu m\u00e1 d\u016fle\u017eitou roli tak\u00e9 seri\u00f3zn\u00ed webov\u00e1 hodnocen\u00ed, kter\u00e9 jsou v souladu s principy transparentnosti a p\u0159esnosti. P\u0159i d\u016fle\u017eitosti t\u011bchto recenz\u00ed je nutn\u00e9, aby spot\u0159ebitel\u00e9 m\u011bli k dispozici relevantn\u00ed a ov\u011b\u0159iteln\u00e9 informace o kvalit\u011b a spolehlivosti dan\u00e9 platformy nebo produktu.\n<\/p>\n<\/div>\n

\n

Role odborn\u00fdch recenz\u00ed ve spot\u0159ebitelsk\u00e9m rozhodov\u00e1n\u00ed<\/h2>\n

\nOdborn\u00e1 recenze, kter\u00e1 je podlo\u017eena konkr\u00e9tn\u00edmi daty, anal\u00fdzami a zku\u0161enostmi, m\u00e1 v segmentu digit\u00e1ln\u00edho marketingu a online hodnocen\u00ed v\u00fdjime\u010dn\u00e9 postaven\u00ed. Spot\u0159ebitel\u00e9 \u010dasto ned\u016fv\u011b\u0159uj\u00ed anonymn\u00edm n\u00e1zor\u016fm, pokud nejsou podlo\u017eeny d\u016fv\u011bryhodn\u00fdmi zdroji \u010di expertn\u00edm pohledem. Je zde v\u0161ak i ot\u00e1zka, jak rozpoznat autentickou recenzi od fale\u0161n\u00e9 \u010di zmanipulovan\u00e9. To je oblast, kde maj\u00ed zaveden\u00e9 platformy s dobrou pov\u011bst\u00ed a transparentn\u00ed hodnot\u00edc\u00ed syst\u00e9m, jako nap\u0159\u00edklad Talismania hodnocen\u00ed<\/a>, v\u00fdznamnou v\u00fdhodu.\n<\/p>\n<\/div>\n

\n

Dluhodob\u00e1 hodnocen\u00ed a jejich dopad na firmy a spot\u0159ebitele<\/h2>\n

\nPod\u00edvejme se na p\u0159\u00edklad, jak dlouhodob\u00e1 a d\u016fv\u011bryhodn\u00e1 hodnocen\u00ed ovliv\u0148uj\u00ed vn\u00edm\u00e1n\u00ed zna\u010dky. Platforma Talismania p\u0159edstavuje online syst\u00e9m, kter\u00fd shroma\u017e\u010fuje a publikuj\u00edc\u00ed recenze z\u00e1kazn\u00edk\u016f v \u010cesk\u00e9 republice. Krom\u011b z\u00e1kladn\u00edch hv\u011bzdi\u010dkov\u00fdch hodnocen\u00ed nab\u00edz\u00ed i detailn\u00ed zp\u011btnou vazbu, koment\u00e1\u0159e a metriky, kter\u00e9 umo\u017e\u0148uj\u00ed firm\u00e1m nejen z\u00edskat cenn\u00e9 informace, ale i pom\u00e1haj\u00ed u\u017eivatel\u016fm p\u0159i v\u00fdb\u011bru.\n<\/p>\n<\/div>\n

\n

Anal\u00fdza a srovn\u00e1n\u00ed platform recenz\u00ed: Kl\u00ed\u010dov\u00e9 faktory pro d\u016fv\u011bryhodnost<\/h2>\n

\nAnalyzujeme-li r\u016fzn\u00e9 platformy hodnocen\u00ed, jasn\u011b vid\u00edme, \u017ee d\u016fle\u017eit\u00fdmi elementy pro d\u016fv\u011bryhodnost jsou:<\/p>\n

    \n
  • Transparentnost proces\u016f:<\/strong> Zp\u016fsob, jak\u00fdm jsou recenze ov\u011b\u0159ov\u00e1ny a moderov\u00e1ny.<\/li>\n
  • Rozmanitost dat:<\/strong> P\u0159\u00edtomnost t\u00e9mat a od\u016fvodn\u011bn\u00fdch koment\u00e1\u0159\u016f.<\/li>\n
  • Recenze zalo\u017een\u00e9 na skute\u010dn\u00fdch zku\u0161enostech:<\/strong> Eliminace fiktivn\u00edch nebo zmanipulovan\u00fdch recenz\u00ed.<\/li>\n<\/ul>\n

    Nap\u0159\u00edklad Talismania hodnocen\u00ed kombinuje r\u016fzn\u00e9 metody ov\u011b\u0159ov\u00e1n\u00ed a nab\u00edz\u00ed nez\u00e1vislou zp\u011btnou vazbu, co\u017e v\u00fdrazn\u011b zvy\u0161uje d\u016fv\u011bryhodnost z\u00edskan\u00fdch dat.<\/p>\n<\/div>\n

    \n

    Impact na podnik\u00e1n\u00ed a spot\u0159ebitelskou d\u016fv\u011bru<\/h2>\n

    \nV dne\u0161n\u00ed dob\u011b je reputace kl\u00ed\u010dov\u00fdm faktorem \u00fasp\u011bchu. Firmy, kter\u00e9 se aktivn\u011b zab\u00fdvaj\u00ed shroma\u017e\u010fov\u00e1n\u00edm a spr\u00e1vou recenz\u00ed, z\u00edsk\u00e1vaj\u00ed v\u00fdhodu v konkuren\u010dn\u00edm prost\u0159ed\u00ed. Ov\u011b\u0159en\u00e9 a detailn\u00ed va\u0161e online hodnocen\u00ed usnad\u0148uje rozhodov\u00e1n\u00ed spot\u0159ebitel\u016f a posiluje jejich d\u016fv\u011bru. D\u016fkladn\u00e9 sledov\u00e1n\u00ed recenz\u00ed tak\u00e9 umo\u017e\u0148uje rychle reagovat na negativn\u00ed zp\u011btnou vazbu a t\u00edm minimalizovat mo\u017en\u00e9 \u0161kody.\n<\/p>\n

    \nV t\u00e9to souvislosti je vhodn\u00e9 zd\u016fraznit, \u017ee odkaz Talismania hodnocen\u00ed nab\u00edz\u00ed platformu, je\u017e nejen sb\u00edr\u00e1 recenze, ale z\u00e1rove\u0148 poskytuje firm\u00e1m a spot\u0159ebitel\u016fm n\u00e1stroje pro transparentn\u00ed komunikaci a ov\u011b\u0159ov\u00e1n\u00ed zku\u0161enost\u00ed.\n<\/p>\n<\/div>\n

    Z\u00e1v\u011br: Budoucnost online recenz\u00ed a jejich etika<\/h2>\n

    \nJak se digit\u00e1ln\u00ed prost\u0159ed\u00ed st\u00e1le vyv\u00edj\u00ed, bude d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdy jindy kl\u00e1st d\u016fraz na etiku a d\u016fv\u011bryhodnost recenz\u00ed. Pou\u017e\u00edv\u00e1n\u00ed spolehliv\u00fdch zdroj\u016f a transparentn\u00edch syst\u00e9m\u016f, jako je Talismania hodnocen\u00ed, je nezbytn\u00e9 pro udr\u017een\u00ed integrity tohoto odv\u011btv\u00ed. Firmy i spot\u0159ebitel\u00e9 by m\u011bli vyu\u017e\u00edvat hodnot\u00edc\u00ed platformy s osv\u011bd\u010denou reputac\u00ed, aby mohli \u010dinit informovan\u00e1 rozhodnut\u00ed zalo\u017een\u00e1 na faktech a autentick\u00fdch zku\u0161enostech.\n<\/p>\n

    \nV kone\u010dn\u00e9m d\u016fsledku, d\u016fsledn\u00e1 pr\u00e1ce s recenzemi je kl\u00ed\u010dem nejen k lep\u0161\u00edmu servisu a kvalit\u011b, ale i k etick\u00e9mu rozvoji online trhu, kde p\u0159eva\u017euje d\u016fv\u011bra a otev\u0159enost.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00davod: Rostouc\u00ed v\u00fdznam recenz\u00ed a hodnocen\u00ed v digit\u00e1ln\u00ed \u00e9\u0159e V dne\u0161n\u00ed dob\u011b, kdy se st\u00e1le v\u00edce spot\u0159ebitel\u016f obrac\u00ed na internetov\u00e9 platformy p\u0159i hled\u00e1n\u00ed produkt\u016f a slu\u017eeb, je d\u016fv\u011bra k online zdroj\u016fm kl\u00ed\u010dov\u00e1. Podobn\u011b jako tradi\u010dn\u00ed recenze v kamenn\u00fdch obchodech, i digit\u00e1ln\u00ed hodnocen\u00ed formuj\u00ed rozhodovac\u00ed procesy a ovliv\u0148uj\u00ed reputaci firem. V tomto kontextu m\u00e1 d\u016fle\u017eitou roli […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nHodnocen\u00ed online platforem: D\u016fle\u017eitost d\u016fv\u011bry a transparentnosti v digit\u00e1ln\u00edm n\u00e1kupn\u00edm prost\u0159ed\u00ed - MC AMB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hodnocen\u00ed online platforem: D\u016fle\u017eitost d\u016fv\u011bry a transparentnosti v digit\u00e1ln\u00edm n\u00e1kupn\u00edm prost\u0159ed\u00ed - MC AMB\" \/>\n<meta property=\"og:description\" content=\"\u00davod: Rostouc\u00ed v\u00fdznam recenz\u00ed a hodnocen\u00ed v digit\u00e1ln\u00ed \u00e9\u0159e V dne\u0161n\u00ed dob\u011b, kdy se st\u00e1le v\u00edce spot\u0159ebitel\u016f obrac\u00ed na internetov\u00e9 platformy p\u0159i hled\u00e1n\u00ed produkt\u016f a slu\u017eeb, je d\u016fv\u011bra k online zdroj\u016fm kl\u00ed\u010dov\u00e1. Podobn\u011b jako tradi\u010dn\u00ed recenze v kamenn\u00fdch obchodech, i digit\u00e1ln\u00ed hodnocen\u00ed formuj\u00ed rozhodovac\u00ed procesy a ovliv\u0148uj\u00ed reputaci firem. V tomto kontextu m\u00e1 d\u016fle\u017eitou roli […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/\" \/>\n<meta property=\"og:site_name\" content=\"MC AMB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mcambengamb\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-20T22:09:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T17:10:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mcamb.eng.br\/blog\/wp-content\/uploads\/2023\/03\/logo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"220\" \/>\n\t<meta property=\"og:image:height\" content=\"176\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Felipe Fiatikoski Angelo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Felipe Fiatikoski Angelo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/\"},\"author\":{\"name\":\"Felipe Fiatikoski Angelo\",\"@id\":\"https:\/\/mcamb.eng.br\/blog\/#\/schema\/person\/a442e8e8ffde488aa5d57fd80e93d314\"},\"headline\":\"Hodnocen\u00ed online platforem: D\u016fle\u017eitost d\u016fv\u011bry a transparentnosti v digit\u00e1ln\u00edm n\u00e1kupn\u00edm prost\u0159ed\u00ed\",\"datePublished\":\"2025-04-20T22:09:50+00:00\",\"dateModified\":\"2026-04-20T17:10:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/\"},\"wordCount\":705,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mcamb.eng.br\/blog\/#organization\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/\",\"url\":\"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/\",\"name\":\"Hodnocen\u00ed online platforem: D\u016fle\u017eitost d\u016fv\u011bry a transparentnosti v digit\u00e1ln\u00edm n\u00e1kupn\u00edm prost\u0159ed\u00ed - MC AMB\",\"isPartOf\":{\"@id\":\"https:\/\/mcamb.eng.br\/blog\/#website\"},\"datePublished\":\"2025-04-20T22:09:50+00:00\",\"dateModified\":\"2026-04-20T17:10:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/mcamb.eng.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hodnocen\u00ed online platforem: D\u016fle\u017eitost d\u016fv\u011bry a transparentnosti v digit\u00e1ln\u00edm n\u00e1kupn\u00edm prost\u0159ed\u00ed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mcamb.eng.br\/blog\/#website\",\"url\":\"https:\/\/mcamb.eng.br\/blog\/\",\"name\":\"MC AMB\",\"description\":\"Regulariza\u00e7\u00e3o Ambiental, Topografia e Seguran\u00e7a do Trabalho\",\"publisher\":{\"@id\":\"https:\/\/mcamb.eng.br\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mcamb.eng.br\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mcamb.eng.br\/blog\/#organization\",\"name\":\"MC AMB\",\"url\":\"https:\/\/mcamb.eng.br\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/mcamb.eng.br\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mcamb.eng.br\/blog\/wp-content\/uploads\/2023\/03\/logo.webp\",\"contentUrl\":\"https:\/\/mcamb.eng.br\/blog\/wp-content\/uploads\/2023\/03\/logo.webp\",\"width\":220,\"height\":176,\"caption\":\"MC AMB\"},\"image\":{\"@id\":\"https:\/\/mcamb.eng.br\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mcambengamb\",\"https:\/\/www.instagram.com\/mcambengenharia\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mcamb.eng.br\/blog\/#\/schema\/person\/a442e8e8ffde488aa5d57fd80e93d314\",\"name\":\"Felipe Fiatikoski Angelo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/mcamb.eng.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3ac7ccd215ee9c749dc685397b946f91?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3ac7ccd215ee9c749dc685397b946f91?s=96&d=mm&r=g\",\"caption\":\"Felipe Fiatikoski Angelo\"},\"url\":\"https:\/\/mcamb.eng.br\/blog\/author\/felipe\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hodnocen\u00ed online platforem: D\u016fle\u017eitost d\u016fv\u011bry a transparentnosti v digit\u00e1ln\u00edm n\u00e1kupn\u00edm prost\u0159ed\u00ed - MC AMB","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/","og_locale":"pt_BR","og_type":"article","og_title":"Hodnocen\u00ed online platforem: D\u016fle\u017eitost d\u016fv\u011bry a transparentnosti v digit\u00e1ln\u00edm n\u00e1kupn\u00edm prost\u0159ed\u00ed - MC AMB","og_description":"\u00davod: Rostouc\u00ed v\u00fdznam recenz\u00ed a hodnocen\u00ed v digit\u00e1ln\u00ed \u00e9\u0159e V dne\u0161n\u00ed dob\u011b, kdy se st\u00e1le v\u00edce spot\u0159ebitel\u016f obrac\u00ed na internetov\u00e9 platformy p\u0159i hled\u00e1n\u00ed produkt\u016f a slu\u017eeb, je d\u016fv\u011bra k online zdroj\u016fm kl\u00ed\u010dov\u00e1. Podobn\u011b jako tradi\u010dn\u00ed recenze v kamenn\u00fdch obchodech, i digit\u00e1ln\u00ed hodnocen\u00ed formuj\u00ed rozhodovac\u00ed procesy a ovliv\u0148uj\u00ed reputaci firem. V tomto kontextu m\u00e1 d\u016fle\u017eitou roli […]","og_url":"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/","og_site_name":"MC AMB","article_publisher":"https:\/\/www.facebook.com\/mcambengamb","article_published_time":"2025-04-20T22:09:50+00:00","article_modified_time":"2026-04-20T17:10:07+00:00","og_image":[{"width":220,"height":176,"url":"https:\/\/mcamb.eng.br\/blog\/wp-content\/uploads\/2023\/03\/logo.webp","type":"image\/webp"}],"author":"Felipe Fiatikoski Angelo","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Felipe Fiatikoski Angelo","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/#article","isPartOf":{"@id":"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/"},"author":{"name":"Felipe Fiatikoski Angelo","@id":"https:\/\/mcamb.eng.br\/blog\/#\/schema\/person\/a442e8e8ffde488aa5d57fd80e93d314"},"headline":"Hodnocen\u00ed online platforem: D\u016fle\u017eitost d\u016fv\u011bry a transparentnosti v digit\u00e1ln\u00edm n\u00e1kupn\u00edm prost\u0159ed\u00ed","datePublished":"2025-04-20T22:09:50+00:00","dateModified":"2026-04-20T17:10:07+00:00","mainEntityOfPage":{"@id":"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/"},"wordCount":705,"commentCount":0,"publisher":{"@id":"https:\/\/mcamb.eng.br\/blog\/#organization"},"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/","url":"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/","name":"Hodnocen\u00ed online platforem: D\u016fle\u017eitost d\u016fv\u011bry a transparentnosti v digit\u00e1ln\u00edm n\u00e1kupn\u00edm prost\u0159ed\u00ed - MC AMB","isPartOf":{"@id":"https:\/\/mcamb.eng.br\/blog\/#website"},"datePublished":"2025-04-20T22:09:50+00:00","dateModified":"2026-04-20T17:10:07+00:00","breadcrumb":{"@id":"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mcamb.eng.br\/blog\/hodnoceni-online-platforem-dulezitost-duvery-a-transparentnosti-v-digitalnim-nakupnim-prostredi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/mcamb.eng.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Hodnocen\u00ed online platforem: D\u016fle\u017eitost d\u016fv\u011bry a transparentnosti v digit\u00e1ln\u00edm n\u00e1kupn\u00edm prost\u0159ed\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/mcamb.eng.br\/blog\/#website","url":"https:\/\/mcamb.eng.br\/blog\/","name":"MC AMB","description":"Regulariza\u00e7\u00e3o Ambiental, Topografia e Seguran\u00e7a do Trabalho","publisher":{"@id":"https:\/\/mcamb.eng.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mcamb.eng.br\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/mcamb.eng.br\/blog\/#organization","name":"MC AMB","url":"https:\/\/mcamb.eng.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/mcamb.eng.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/mcamb.eng.br\/blog\/wp-content\/uploads\/2023\/03\/logo.webp","contentUrl":"https:\/\/mcamb.eng.br\/blog\/wp-content\/uploads\/2023\/03\/logo.webp","width":220,"height":176,"caption":"MC AMB"},"image":{"@id":"https:\/\/mcamb.eng.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mcambengamb","https:\/\/www.instagram.com\/mcambengenharia\/"]},{"@type":"Person","@id":"https:\/\/mcamb.eng.br\/blog\/#\/schema\/person\/a442e8e8ffde488aa5d57fd80e93d314","name":"Felipe Fiatikoski Angelo","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/mcamb.eng.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3ac7ccd215ee9c749dc685397b946f91?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ac7ccd215ee9c749dc685397b946f91?s=96&d=mm&r=g","caption":"Felipe Fiatikoski Angelo"},"url":"https:\/\/mcamb.eng.br\/blog\/author\/felipe\/"}]}},"_links":{"self":[{"href":"https:\/\/mcamb.eng.br\/blog\/wp-json\/wp\/v2\/posts\/15875"}],"collection":[{"href":"https:\/\/mcamb.eng.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcamb.eng.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcamb.eng.br\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mcamb.eng.br\/blog\/wp-json\/wp\/v2\/comments?post=15875"}],"version-history":[{"count":1,"href":"https:\/\/mcamb.eng.br\/blog\/wp-json\/wp\/v2\/posts\/15875\/revisions"}],"predecessor-version":[{"id":15876,"href":"https:\/\/mcamb.eng.br\/blog\/wp-json\/wp\/v2\/posts\/15875\/revisions\/15876"}],"wp:attachment":[{"href":"https:\/\/mcamb.eng.br\/blog\/wp-json\/wp\/v2\/media?parent=15875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcamb.eng.br\/blog\/wp-json\/wp\/v2\/categories?post=15875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcamb.eng.br\/blog\/wp-json\/wp\/v2\/tags?post=15875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}